A technique used by realtors to have home owners sell their house at cheap prices by instilling fear of a different race or class moving in to the neighborhood, and making money off the homes and properties that are being sold. This technique was mostly used during suburbanization aka “white flight”. A realtor would bring a black family into an all white neighborhood and then spread the news that “negros” are moving in and will ruin the property value. Blockbusting was a catalyst for white flight and helped to control the migration of People of color into the suburbs. Within just a few years a neighborhood could go from one race to another.
For further reading: http://www.blackpast.org/aah/blockbusting
- Brent Gaspaire, Blockbusting, blackpast.org
- Wikipedia.com, White Flight
- The Atlantic, The Racist Housing Policies That Built Ferguson